The CMO weekly brief template that takes 15 seconds to generate
Spend, ROAS, pipeline, top performers, and three recommended actions — all from a single Slack command. Here's the exact prompt structure and what it produces.
The weekly marketing brief is one of the most time-consuming pieces of recurring work in any growth team. It's also almost entirely automatable. Here's the exact command structure we use, and what it produces.
What a good brief contains
- →Total marketing spend (this week vs last week)
- →Blended ROAS across all paid channels
- →Revenue (Stripe-actual, not platform-reported)
- →Top performing campaigns and why
- →Underperformers and what's being done
- →Pipeline status (if — HubSpot open deals, new MQLs)
- →Three recommended actions for next week
The command
Customizing for your team
- →Add 'include Klaviyo email revenue' if email is a significant channel
- →Add 'compare to same week last year' for seasonal businesses
- →Add 'include Shopify order volume and AOV' for commerce brands
- →Add 'flag any campaigns in learning phase' if you're running a lot of new tests
> THE MERIT BRIEF
What operators are actually installing this week.
One short email a week. Tool stack changes. Workflows operators just installed. Patterns from inside Merit's customer base. No theory, no hype, nothing you have to “implement later.”
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Brian MacDonald
Brian MacDonald is the founder of Merit, the AI coworker for marketing teams. Previously ran SetupClaw.tech, an AI deployment service for SMBs. Read more about Brian and the mission.
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