Do I have to change my number to use an AI receptionist?
No — you keep your existing business number and provider. Here's exactly how forwarding your line to an AI receptionist works, and what stays the same.
Short answer: no. You keep your existing business number and your current phone provider. Setting up an AI receptionist doesn't touch either one — you simply forward your line to Merit, and he answers. No porting, no new SIM, no new hardware.
Here's what that actually means — and what changes (almost nothing).
You keep your number and your provider
This is the part most owners worry about, so let's be clear: there's no number porting and no switching carriers. Your business number stays exactly where it is. Merit is software that answers calls forwarded to it — it doesn't replace your phone line, it sits behind it.
How forwarding works
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Call forwarding is a setting on your existing phone line. You point it at Merit, and it takes a few minutes. You've got options for which calls he answers:
- →Forward every call — Merit is your full-time receptionist.
- →Forward only the calls you don't pick up — you answer when you can, and Merit catches the rest so nothing goes to voicemail.
- →Forward after hours — you handle the day, Merit covers nights and weekends.
Those are settings with your phone carrier, not a rewire — and they're reversible any time. Turn forwarding off and calls ring your phone exactly like they do today.
What actually changes
Almost nothing on your end. You keep your number, your provider, and your phone. The one new thing: when a call is forwarded, Merit answers in a natural voice, tells the caller he's your assistant, captures their name, number, and reason, and texts you the lead the second the call ends. No hardware, no app to babysit.
The bottom line
You don't change your number to use an AI receptionist — you forward it. Keep everything you already have, and add a receptionist that answers 24/7. Merit starts at $99/month.
Try Merit free for 7 days — no charge until the trial ends, and cancel before then to avoid being billed. Get set up in minutes at mavrick.pro/onboarding.
> THE MERIT BRIEF
What operators are actually installing this week.
One short email a week. Tool stack changes. Workflows operators just installed. Patterns from inside Merit's customer base. No theory, no hype, nothing you have to “implement later.”
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Brian MacDonald
Brian MacDonald is the founder of Merit, the AI coworker for marketing teams. Previously ran SetupClaw.tech, an AI deployment service for SMBs. Read more about Brian and the mission.
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