Connecting integrations

Merit uses OAuth for all integrations — you never paste an API key into Slack. OAuth means you authenticate directly with the platform, and Merit receives a scoped access token.

How to connect a platform

1. 1.Type @Mavrick connect in any channel Merit is in.
2. 2.Select the platform you want to connect from the list.
3. 3.Click the OAuth link Merit provides. You'll be redirected to the platform's authentication page.
4. 4.Log in and authorize the scopes Merit requests.
5. 5.You'll be redirected back. Merit will confirm the connection in Slack.
6. 6.Test it: ask a question about that platform's data.

Platform-specific notes

Meta Ads

• →Requires Meta Business Manager access (not personal ad accounts)
• →Scopes: read ads, read insights, read pages. No publish or edit permissions unless you enable actions.
• →If you manage multiple ad accounts, Merit will ask which account(s) to connect

Google Ads

• →Requires a Google account with access to the target Ads account
• →Manager accounts (MCCs) are supported — connect the MCC to access all child accounts

Stripe

• →Connects via Stripe's OAuth flow — select your account during auth
• →Scopes: read customers, charges, subscriptions, invoices. Read-only by default.

HubSpot

• →Connect with your HubSpot portal. Select the portal during OAuth.
• →Scopes: read contacts, companies, deals, properties

Connecting 3,200+ platforms

For platforms beyond the natively supported list, Merit connects via managed OAuth connectors — Salesforce, Shopify, Klaviyo, Mixpanel, Amplitude, Airtable, Notion, Asana, and thousands more.